نوع مقاله : مقاله پژوهشی
نویسندگان
هیئت علمی دانشگاه علامه طباطبایی
کلیدواژهها
عنوان مقاله English
نویسندگان English
Refernce group tendency (RGT) is one the important subjects 111 which has been the field of study for both sociologists and psychologists. This article is a result of a research in order to investigate the relations of "structural openness perception (SOP) and RGT in frame of Robert Merton's reference group theory. Applying a new method named virtual-real comparative survey using two kinds of ordinary hard copy and electronic questionnaire is a kind of innovative in it. The results show non-local reference group is more welcomed in virtual environment than real. Structural openness perception (SOP) is in reverse relation with non-local RGT in both virtual and real environment. Farsi internet usage is also in reverse relation with non-local RGT in real environment but weal in virtual
