Document Type : Research Paper
Authors
Abstract
Refernce group tendency (RGT) is one the important subjects 111 which has been the field of study for both sociologists and psychologists. This article is a result of a research in order to investigate the relations of "structural openness perception (SOP) and RGT in frame of Robert Merton's reference group theory. Applying a new method named virtual-real comparative survey using two kinds of ordinary hard copy and electronic questionnaire is a kind of innovative in it. The results show non-local reference group is more welcomed in virtual environment than real. Structural openness perception (SOP) is in reverse relation with non-local RGT in both virtual and real environment. Farsi internet usage is also in reverse relation with non-local RGT in real environment but weal in virtual
)