نوع مقاله : مقاله پژوهشی

نویسنده

استادیار گروه جامعه شناسی، دانشگاه پیام‌نور، تهران، ایران.

چکیده

 
ظاهر فیزیکی به‌عنوان شکلی از سرمایه در سال‌های اخیر موردتوجه جامعه شناسان قرار گرفته است. چراکه «سرمایه زیبایی‌شناختی»، مانند سایر اشکال سرمایه، می‌تواند انباشته و در تبادلات اجتماعی مورداستفاده قرار گیرد. هدف کلی این پژوهش، جمع‌آوری اطلاعات در مورد ابعاد و معنای ظاهر آرائی و استفاده از آن با ابزار پرسشنامه بود. جامعه آماری این پژوهش را کلیه افراد واقع در سنین 15 تا 60 سال در یک نمونه آماری 384 نفری در شهرستان اهواز تشکیل دادند. در این راستا، اقدامات آماری برای هر دو بعد «انباشت» و «استفاده» از «سرمایه زیباشناختی» بر اساس طرح نظرسنجی موازی با استفاده از رگرسیون لجستیک ترتیبی (مدل o-logit)، موردمطالعه قرار گرفت. یافته‌ها، نشان داد که معیارهای دوگانه‌ای بر اساس هنجارهای خاص در مورد «انباشت» و «استفاده» از «سرمایه زیبایی‌شناختی» وجود دارد. همچنین، وجود معیارهای هنجاری دوگانه وابسته به «زمینه» جامعه است، به‌گونه‌ای که این معیارها در «انباشت سرمایه» به معنای تأیید بیشتر رفتار زنان است، درحالی‌که معیار دوگانه در «استفاده سرمایه»، به معنای تأیید بیشتر رفتار مردان است. درنتیجه «سرمایه زیبایی‌شناختی»، به‌عنوان چیزی که وابسته به «زمینه است»، هنجارهای جنسیتی را تنظیم می‌کند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Accumulation and Normative Standards Utilization of ‘Aesthetic Capital’ According to Gender

نویسنده [English]

  • bahram nikbakhsh

Assistant Professor, Department of Sociology, Payame Noor University, Tehran, Iran

چکیده [English]

 
Physical appearance as a form of capital has been the focus of sociologists in recent years because "aesthetic capital," like other forms of capital, can be accumulated and utilized in social exchanges. The general purpose of this research was to collect information about the dimensions and meaning of appearance, and to do so, the questionnaire tool was used. The present research participants included all people between the ages of 15 and 60 in a statistical sample of 384 people in Ahvaz City. In this regard, statistical measures for both the "accumulation" and "utilization " dimensions of "aesthetic capital" were studied based on a parallel survey design using ordinal logistic regression (o-logit model). The findings showed that there are double standards based on specific norms regarding "accumulation" and "utilization " of "aesthetic capital." Furthermore, the existence of double normative standards depends on the "context" of society, in a way that these standards in "accumulation of capital" mean more approval of women's behavior, while the double standard in "utilization of capital" means more approval of men’s behavior. As a result, aesthetic capital, as something that depends on the context, regulates gender norms.

کلیدواژه‌ها [English]

  • Aesthetic Capital
  • Physical Appearance
  • Norms
  • Normative Standards
  • Gender
 
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استناد به این مقاله: نیک‌بخش، بهرام. (1401). انباشت و استفاده از «سرمایه زیباشناختی بدن» برحسب معیارهای هنجاری جنسیتی، فصلنامه علوم اجتماعی، 29(98)، 121-159.   DOI: 10.22054/qjss.2023.73443.2640
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