عنوان مقاله [English]
The current research has been done with the aim of studying the psychological and social factors related to the inclination of female teenagers of Shahrekord’s high schools towards virtual social networks. The method used in the study is survey. The statistical population of the research is comprised of the entirety of female high school students of Shahrekord city in the year 2014/15, which according to Cochran’s formula, the sample size has been calculated to be 390 students. Data were collected using a questionnaire and with the sampling method of multistage cluster. Findings showed that there is a direct and significant relationship between the inclination towards virtual social networks and the level of education of the students’ parents, usage frequency of virtual social networks, duration of membership in social networks, simplicity and ease of using social networks, sense of conformity with friends, and the need for improvement and meeting needs. The result of multiple regression shows the of five variables of students’ usage frequency of virtual networks, the simplicity of using virtual social networks, duration of membership in social networks, meeting needs and the sense of conformity with friends having a significant effect on inclination of teenagers towards using virtual social networks, among which frequency of usage of virtual social networks has a more important role in determining the variable of inclination towards virtual social networks.