Reception of Rural Women in Television Series: The Case of Rural Women of Eastern Miankouh of Pol-e-Dokhtar and the TV Series Gozar Az Ranjha (Passing through Sufferings)

Panahi, Mohammad Hoseein; RafieiRad, AliAhmad; Mohammadi, Marzieh

doi:10.22054/qjss.2018.22024.1570

Document Type : Research Paper

Authors

¹  Professor of Sociology, Allameh Tabataba'i University, Tehran, Iran

² PhD Candidate of Cultural Sociology, Allameh Tabataba'i University, Tehran, Iran.

³ PhD Candidate of Social Work, Allameh Tabataba’i University, Tehran, Iran

https://doi.org/10.22054/qjss.2018.22024.1570

Abstract

This study was conducted to investigate the reception of rural women of Eastern Miankouh of Pol-e-Dokhtar in Iran from the TV series Gozar Az Ranjha (Passing through Sufferings), which was broadcasted from channel one of the Iranian National TV (IRIB TV1) during the winter of 2014. A sample of 21 women were selected purposively, and semi-structured interviews were conducted to collect the data. The criterion for determining the sample size was theoretical saturation. To analyze the data, thematic analysis was used. The findings indicate that the women, in various social situations, actively received the dominant discourse of the film series. In fact, the type of decryption was in a spectrum that we categorized as oppositional, hegemonic and negotiated positions. The results showed that the rural women made modifications based on their own discourse access in the values and ideals of the text, discussed by them based on their own social and cultural milieu. They modified the meanings of the dominant discourse, including dual contrasts, ideal type of womanhood and psychological orientation based on their position, and they expanded and developed new meanings, such as “the decisive role of men” and “escape from sufferings”. The series attracted the rural audience for entertainment, earning pleasure, participating in group discussions, identification with the roles, etc. Overall, the findings support the theory of ‘active audience’ even for the case of the studied rural women.

Keywords

20.1001.1.17351162.1397.25.83.3.5

Main Subjects

Cultural Studies

References

- Akhgari, M. (2012). Introduction on television philosophy, Interdisciplinary studies in media and culture (media and culture) , 1 (1) : 21-36.

- Ang, I. (1995). "The Nature of Audience", in John Dowing Mohammadi and Saberny Mohammadi (eds) , Question The Media, London: Sage.

- Azad Armaki , T., Mohammadi , J. (2007). Women And Soap Operas [In Persian] , Woman In Development And Politic (Women's Research) , 4 (16) , 67-94.

- Bakhtyari, M., Nasiri, B., Haghighi, M.R. (2014). Theoretical formulation of feminism in media studies (with model presentation) , [In Persian] , Media studies, 8 (23) , 90-98.

- Barlett, V., Sancier, D. (2008). "Meta Analysis of Effects of Media Images on Men's Body-Image Concern". Journal of Social and Clinical Psychology. 27 (3) , 279-310.

- Casey, B., Casey, N. (2002). Television Studies, the Key Concepts, Oxon: Routledge.

- Csikszentmihalyi, M., Robert, K. (1990). Television and the Quality of Life, Hillsdale, NJ: Lawrence Erlbaum Associates.

- Depp, C. A., Et al (2010). "Age, Affective Experience, Television use", American Journal of preventive medicine, 39, 173- 178.

- Dominic, S. (2005).An Introduction to Theories of Popular Culture, translated to Persian by soraya paknazar, Tehran: GameNo press.

- Felick, O. (2006). An Introduction to Qualitativ Research, 3rd ed, Translated to Persian by Hadi Jalily, Tehran: Ney Publicition.

- Fiske, J. (1986). "Television: Polysemy and Popularity", Critical Studies in Mass Communication (CSMC) ", 3 (4) , 391-408.

- Fiske, J. (1994). Introduction to Communication Studies, London: Routledge Publications.

- Fiske, J. (2011). Introduction to Communication Studies, Translated to Persian by Mehdi Gabraee, Tehran: Ministry of Culture and Islamic Guidance

- Giddens, A. (2009). Sociology.6^th edition, Cambridge: Polity Press.

- Gillespie, M. (1995). Television, Ethnicity, and Cultural Change, London and New Yourk, Routledge Publications.

- Garrett, P., Allan, B. (2000). "Media and Discourse: A Critical Overview" in Approaches to Media Discourse, published by: Blackwell.

- Habson, D. (1982).Crossroads: The Drama of a Soap Opera, London: Methuen.

- Hall, S. (1999). Encoding/Decoding, second edition, Edited by Simon Doring, London: Routledge.

- Hall, J.R., Neits, M. (2012).Culture sociological perspectives, translated to Persian by Fariborz Majidi, Tehran: Soroush Publication.

- Hasanifar, A., Abolhasani, E. (2012). Study of the Role Played by TV in the Field of Critique and the Style of Debate, Interdisciplinary studies of media and culture, 1 (2) : 21-47.

- Ipek, A., R. Celik, K. Sezen. (2016). "TV Series Production: the Urban Restructuring of Istanbul", Television and New Media, 19 (1) , 3-23.

- Katz, E., Gurevitch, M., Hass, E. (1973). "On the Uses of the Mass Media for Important Things", American Sociological Review, 38, 81- 164.

- Karimi, O., Mahdizade, S.M. (2014). A Reception Analysis on the Youth Audiences of TV Series in Marivan, Iranian, Cultural Research, 6 (4) :107-136.

- Kazemi, A., HajMohamad Hossini, M. (2015). Resistant Ideology and Active Audience Concept: a Review of Reception Studies in Iranian Universities, Journal of Iranian Cultural Research (JICR) , 8 (1-29) : 71-95.

- Kavand, R. (2007).Qualitive Research about Reseption in persian Satellite Channels, Master's Thesis, Faculty of Social Sciences, Tehran Univercity, Iran.

- Lüküslü, D. (2018). The Political Potential of Popular Culture in Turkey: The Reading of Three TV Series: Leyla ile Mecnun, Ben de Özledim and Beş Kardeş, ‌» Retrieved from:‌http://journals.openedition.org/tvseries/2608; DOI: 10.4000/tvseries.2608.

- ‌Mahdizadeh, S. M. (2011). Media Theories: Common Thoughts and Critical View, Tehran: Hamshahri press.

- McQuail, D. (2000). Audience Analysis, translated to Persian by Mahdi Montazar ghaem, Tehran: center of Media studies an research Publication.

- Meijer, C., Bruin, J. (2003). 'The Value of Entertainment for Multicultural Society: A Comparative Approach Towards 'White' and 'Black' Soap Opera Talk", Journal of Media, Culture & Society, 24 (5) : 695-703.

- Mohammadi, J. (2007). Audiences and television sets (Womens Reseptions of Parvaz dar Hobab) , Cultural of Study Journal, 1 (2) :79-110.

- Mohammadi, J., Karimi, M. (2010). Women`s Interpretations and Decoding of Television Soap Opera Case Study;Women of Ilam and Faseleha Soap Opera, Iranian Caltural Research, 4 (1) : 49-78.

- Mohammadi, J. (2011).Critical Review of Cultural Studies Approach in Television Analysis, Society And Culture Journal, 1 (4) : 147-165.

- Morley, D. (1980). The Nationwide Audience, London: British Film Institute.

- Payandeh, H. (2005). Literary criticism & cuftural studies: A critical reading of commercial advertisements on Iranian television, [In Persian] , Tehran: Rozgar press.

- Rezaee, M. (2008). Discourse Unstructured: An Analysis of the Daily Life of Students, Tehran: International Institute of Society and Culture.

- Rezaee, M., Kalantari, M. (2012) Interpreting Farsi 1: The Case of Victoria and Iranian Women, Woman In Development And Politic (Women's Research) , 3 (2) :5-24.

- Rojek, C. (2003). Stuart Hall, Oxford: Blackwell Publication.

- Seiter, E., Et al. (1989). "Don’t Treat us Like We are so Stupid and Naive", in Remote Control: Television, Audiences and Cultural Power; Ed. by Seiter, et al. (pp:237-247) , London: Routledge.

- Shojaee, ‌M.S. (2007).‌The Role of the Media In Identifying, [In Persian] Tehran: Tehran university press.

- Smith, P.D. (2013).Cultural theory: an introduction, translated to Persian by Hasan poyan, Tehran:Center of Cultural Research.

- Storey, J (2007).Cultural studies and the study of popular culture, translated to Persian by hosin payande, Tehran: agah press.

- Storey J.‌ (1996). Cultural Studies and The Study of Popular Culture: Theories and Methods, London: Edinburgh University Press.

- Taylor, L. and A. Willis (1999). Media Studies: Text Institutoin and udience, Blackwell publication.

- Turow, J. (2009). Media Today: An Introduction To Mass Communications. London: Routledge.

- Tuchman, G. (1978). Health and Home: Images of Women and the Media. New York: oxford university press.

- Van zonen, L. (2004). Feminist approaches to the media, translated to Persian by MohamadReza HassanZade and Hasan ReisZade, media journal, 15 (1) :155-196.

- Williams, K. (2003). Understanding Media Theory. New York: Arnold Press.

Reception of Rural Women in Television Series: The Case of Rural Women of Eastern Miankouh of Pol-e-Dokhtar and the TV Series Gozar Az Ranjha (Passing through Sufferings)

References

References

Volume 25, Issue 83March 2019Pages 61-98

Volume 25, Issue 83
March 2019
Pages 61-98