Document Type : Research Paper
Authors
1 Associate Professor of Sociology, Yasouj University (corresponding author)
2 Associate Professor of Sociology, Yasouj University
3 Master of Sociology, Yasouj University
Abstract
Globalization of culture is one of the aspects of globalization. It is a dynamic process to which more complexity and concision is added every day. The aim of the current study is to examine the effect of the globalization of culture on the national identity of the students of Yasouj University. The method of research was done through conducting a survey, and the sample size of the study was calculated to be 400 female and male students through the Lin formula, and was done with a random stratified sampling method. The questionnaire included researcher-made and normalized questions. Its validity was measured through face validity, and its reliability through Cronbach’s alpha. The findings showed that the national identity of the people studied was relatively strong. Nevertheless, globalization of culture has an effect on it, in a way that from the 5 hypotheses related to the effect of globalization of culture on national identity, 4 were confirmed. Using the regression of a few variables, the most important independent variables affecting national identity were found to be reading non-domestic texts, consumerism, pluralism and gender. The final result is that about 38% of national identity’s variance was derived from the above variables.
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