Factors Affecting the Efficiency of Public Relations: A Comparative Analysis of the Views of Executive and Public Relations Managers

Document Type : Research Paper

Author

Abstract
Today, One of the most important issues that Shows the importance of Public relations is the increasing complexity and danamism of communities. In this respect, developing intraoranizalional relations and reflecting the Scientific findings to people are the factors that explained the importance of public relations. In hte present paper, the effective factors on efficiency of Public relation and the viewws of managers are discussed.

Keywords