Document Type : Research Paper
Author
Abstract
The objective of this research is to examination impacts of communication on the tendency to change rural lifestyles. In this research, the meaning of lifestyle refers 10 material consumption or in other word utilization of new facilities in our life. He data has been gathered from 466 questionnaire in 46 villages in lsfehan, khoozestan, Azarbaycjan_gharbi and Golestan provinces. Theoretical framework of this investigation is based on Cultivation theory. Findings show that utilization of TV, Video and Foreign Televisions has affected rural people's attitude towards urban life and have changed their lifestyle (material consumption ).
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