Document Type : Research Paper
Author
Abstract
"Social Identity" in the present study refers to an individual's conception, understanding, and evaluation of himself or herself in the eyes of others. or of the society. Whenever such a conception, understanding, or evaluation is positive, to the extent that an individual enjoys a stance, value, and respect among others, he/she will gain a positive sense of his/her social identity; otherwise, he/she will adopt a sense of social estrangement. The institutions of family, school, mass media.specially television and cinema, the government as well as peer groups contribute to the formation of social identity. Whenever such institutions provide a sense of social identity for individuals (specially adolescents), this sense will prevent their social deviances. The study was carried out among two adolescent groups (male & female): our hypothesis was:the lower the sense of social identity among adolescents, the greater the degree of their identification with the Western patterns of RAP and Heavy Metal. The result indicatea that social identity was effective in prevention of social deviances.
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