Document Type : Research Paper
Authors
1 Member of the Faculty of Sociology, Allameh Tabataba'i University
2 Dean of Social Sciences Faculty at Allameh Tabatabai' University
Abstract
Cultural and artistic capacities are enhanced by leveraging the cultural and artistic talents of vulnerable individuals, which strengthens their social skills and creates employment opportunities at both individual and community levels. Cultural and artistic empowerment programs have been successfully implemented in various vulnerable urban and rural areas worldwide, transforming them into well-known tourist destinations.
This article employs a descriptive-analytical approach, utilizing available data and information to examine two case studies, one international and one domestic. The international example is La Rambla street in Barcelona, Spain, where the talents of marginalized individuals are showcased through live art performances. This not only empowers vulnerable groups but also establishes La Rambla as one of the most attractive tourist centers.
In Iran, similar initiatives have been observed, such as the empowerment of local women on Hormoz Island, who create art using the island’s-colored sands. Additionally, the Yamal startup event on Qeshm Island has utilized the region's environmental and cultural resources, fostering social participation among the local population and generating employment, particularly for women. As a result, these efforts have transformed the area into a popular tourist destination.
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