دریافت زنان روستایی از سریال‌های تلویزیونی: مورد زنان روستایی میانکوه شرقی پلدختر و سریال گذر از رنج‌ها

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استاد جامعه‌شناسی دانشگاه علامه طباطبائی

2 دانشجوی دکتری جامعه‌شناسی دانشگاه علامه طباطبائی

3 دانشجوی دکتری مددکاری اجتماعی، دانشگاه علامه طباطبائی

چکیده

مطالعه حاضر به دریافت زنان روستایی میانکوه شرقی پلدختر از سریال «گذر از رنج‌ها» پرداخته است که در زمستان 1393 از شبکه اول تلویزیون پخش شده است. افراد مورد مطالعه با استفاده از نمونه‌گیری هدفمند انتخاب و تا اشباع نظری با 21 نفر آن‌ها مصاحبه نیمه ساخت‌یافته انجام‌شده، سپس داده‌ها مورد تحلیل مضمونی قرارگرفته‌اند. بر اساس یافته‌ها، زنان موردمطالعه در موقعیت‌های مختلف اجتماعی، گفتمان مسلط سریال را فعالانه خوانش نموده‌اند. نوع دریافت زنان به‌صورت طیفی در سه گروه انتقادی، جایگاه مسلط و توافقی بوده است. یافته‌ها نشان می‌دهد؛ زنان بر اساس میزان دسترسی گفتمانی، در ارزش‌ها و ایده‌آل‌های متن جرح‌وتعدیل به عمل آورده‌ و آن را در بستر اجتماعی و فرهنگی خود، مورد گفتگو قرار داده‌اند. آن‌ها معانی گفتمان مسلط مشتمل بر تقابل‌های دوگانه، نمونه آرمانی زن و روان‌شناسی کردن امور را بر اساس جایگاه خود تعدیل کرده و به خلق و بسط معانی جدید مانند «نقش تعین کنندگی مردان» و «گریز از رنج‌ها» مبادرت نموده‌اند. این سریال زنان را به علل گوناگون مانند سرگرمی، لذت، موضوع گفتگو و همذات پنداری با قهرمان داستان جذب خود کرده بود. به‌طورکلی، این یافته‌ها، تأییدکننده نظریه مخاطب فعال حتی در مورد زنان روستایی موردمطالعه می‌باشد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Reception of Rural Women in Television Series: The Case of Rural Women of Eastern Miankouh of Pol-e-Dokhtar and the TV Series Gozar Az Ranjha (Passing through Sufferings)

نویسندگان [English]

  • Mohammad Hoseein Panahi 1
  • AliAhmad RafieiRad 2
  • Marzieh Mohammadi 3
1  Professor of Sociology, Allameh Tabataba'i University, Tehran, Iran
2 PhD Candidate of Cultural Sociology, Allameh Tabataba'i University, Tehran, Iran.
3 PhD Candidate of Social Work, Allameh Tabataba’i University, Tehran, Iran
چکیده [English]

This study was conducted to investigate the reception of rural women of Eastern Miankouh of Pol-e-Dokhtar in Iran from the TV series Gozar Az Ranjha (Passing through Sufferings), which was broadcasted from channel one of the Iranian National TV (IRIB TV1) during the winter of 2014. A sample of 21 women were selected purposively, and semi-structured interviews were conducted to collect the data. The criterion for determining the sample size was theoretical saturation. To analyze the data, thematic analysis was used. The findings indicate that the women, in various social situations, actively received the dominant discourse of the film series. In fact, the type of decryption was in a spectrum that we categorized as oppositional, hegemonic and negotiated positions. The results showed that the rural women made modifications based on their own discourse access in the values and ideals of the text, discussed by them based on their own social and cultural milieu. They modified the meanings of the dominant discourse, including dual contrasts, ideal type of womanhood and psychological orientation based on their position, and they expanded and developed new meanings, such as “the decisive role of men” and “escape from sufferings”. The series attracted the rural audience for entertainment, earning pleasure, participating in group discussions, identification with the roles, etc.  Overall, the findings support the theory of ‘active audience’ even for the case of the studied rural women.

کلیدواژه‌ها [English]

  • Type of audience reception
  • Rural women
  • Eastern Miankouh
  • Gozar Az Ranjha TV series
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