عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Blogging has had extensive growth in Iran during the past four years, so that Persian weblogs have established themselves in the Iranian and the world social front. Temptation to produce, publish, and transfer information, and also the concern about freedom of speech arc the most common features causing a close up between Iranian Journalists and bloggers such that a bidirectional communication between Persian weblog spin and the press my be observed. This research work is trying to provide a perception of the nature of weblog and its structure and content, while the main question in the research is 10 find out which variable(s) arc effective in having similarity or lacking similarity between the style of Persian weblogs of Iranian Journalists and the structure of Journalistic styles. In the current research, content analysis method is applied. Content analysis is a research procedure used to describe the manifest contents of communicative messages objectively, systematically and quantitively. The unit or analysis is called "post" in this research and the population consists of 345.l posts which are published during the first six months of 1383 solar year in 49 Persian weblogs belonging to Iranian Journalists. Sampling volume has been calculated using cook ran formula and the sample is obtained by convergent ,method in tVO processes with two stratified and accidental sampling techniques and are coded for 39 research variables according the systematic coding manual. Also the two categorical and evaluative techniques are utilized in this review to gather information and to analyze them. On the whole, this research revealed that weblog materials arc mostly published as short, imageless, linked, event centered , without conveying messages, with subject concentration along with taking sides. Also many of these materials have social performances especially "new and information" or "leading and guidance". Meanwhile it was specified that having similarity with the structure of Journalistic styles, the materials have meaningful relationship with 19 variables.