Refernce group tendency (RGT) is one the important subjects 111 which has been the field of study for both sociologists and psychologists. This article is a result of a research in order to investigate the relations of "structural openness perception (SOP) and RGT in frame of Robert Merton's reference group theory. Applying a new method named virtual-real comparative survey using two kinds of ordinary hard copy and electronic questionnaire is a kind of innovative in it. The results show non-local reference group is more welcomed in virtual environment than real. Structural openness perception (SOP) is in reverse relation with non-local RGT in both virtual and real environment. Farsi internet usage is also in reverse relation with non-local RGT in real environment but weal in virtual
entezari,A and panahi,M H . (2008). Structural Openness Perception and Reference Group Tendencies (RGT): Comparison of Real and Virtual Environments. Social Sciences, 14(38.39), 91-132.
MLA
entezari,A , and panahi,M H . "Structural Openness Perception and Reference Group Tendencies (RGT): Comparison of Real and Virtual Environments", Social Sciences, 14, 38.39, 2008, 91-132.
HARVARD
entezari A, panahi M H. (2008). 'Structural Openness Perception and Reference Group Tendencies (RGT): Comparison of Real and Virtual Environments', Social Sciences, 14(38.39), pp. 91-132.
CHICAGO
A entezari and M H panahi, "Structural Openness Perception and Reference Group Tendencies (RGT): Comparison of Real and Virtual Environments," Social Sciences, 14 38.39 (2008): 91-132,
VANCOUVER
entezari A, panahi M H. Structural Openness Perception and Reference Group Tendencies (RGT): Comparison of Real and Virtual Environments. Social Sciences. 2008;14(38.39):91-132 (In Persian).
