Mehdi Mohsenian Rad
Abstract
Abstract In all scientific disciplines, models have played an important role as the mediator between theory and action and therefore have made the education easier. But among the variety of disciplines, the role of models in the communication science is so highlighted that an independent book can properly ...
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Abstract In all scientific disciplines, models have played an important role as the mediator between theory and action and therefore have made the education easier. But among the variety of disciplines, the role of models in the communication science is so highlighted that an independent book can properly deal with the reviewing and comparison of various complication models. To reveal almost all communicational elements and their interactions in a model, this paper has traced a sensible procedure based on the observance of different degrees of magnification in an assumed microscope. With commitment to this suggestion, the paper has inspected the relations between the old communication theory of "meaning seat in the brain, not in the message" and new achievements in the brain nervous system. The paper then suggests that the meaning must be followed in a newly discovered place in the brain’s hippocampus, called "Long-lasting memory" and it’s function relies on macro-molecules of proteins. During the next part, the paper has developed its suggestions in the last version about a main issue or problem in the communication which was "the necessity of the similarity of manifested meaning in the communicatee with the intended meaning in the communicator" - resumed as M'/M – and suggested a new key issue or problem about "the necessity of the similarity of achieved concept by communicatee with the sent content by communicator" – resumed as C'/C -. Then, along with explaining two secondary problems –the strength of the relevance between intended meaning of the communicator and his produced content (briefly called M and C) - and - the strength of the relevance between the achieved concept of communicatee and his/her manifested meaning (briefly called M' and C') -, the paper suggests that communication is a process with four issues or problems. Finally, reviewing the Iranian sages' ideas about communication during past centuries, the paper introduces a new communication element called "the third context".
