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Applying Rolan Bartbes's Approach to Iranian TV Commercial Advertising: A Semiologic Analysis of Representing the Irano-Islamic Discourse

hamid abdollahian; hiseyn hasani

Volume 16, Issue 47 , February 2009, , Pages 125-165

Abstract
  The objective of this paper is to offer a study on the mechanism of representing Irano-Islamic discoursive elements in the Iranian TV commercial advertising. The problem dealt with in this paper pertains to the Iranian constitutional law that urges the national media to contribute to the development ...  Read More