Document Type : Research Paper
Author
Abstract
This article is about the interaction between globalization and advertising. Globalization has created a new dimension for growth and flourishing of advertising industry. It causes the values and interest to become universalized and accordingly changes advertising industry. Mutually, advertising by means of the latest technologies has provided a proper ground for expediting globalization. In this reciprocity the roles of multinational incorporations and political systems have been changed. Regarding above mentioned issues, the author tries to explain this mutual relationship with refering to the ideas of Habermas, Ritzer and Castells,
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