Document Type : Research Paper
Author
Abstract
Non-verbal communication includes all of the messages that people wil use in addition to the words. With using verbal and non-verbal communication correctly in knowledge, actions, and business we can improve our way of life. There is no language and culture that dosen't use non-verbal communication. People can communicate without using a single word. in order to express their trud feelings. It is obvious that tourism is the only industy that uses non-verbal communication in extreme. Scholars, specially, Bear Dovisal who studied this issue more than others estimate that least 65% of the communication are done facially and physically. Consequence and results of the research in some of the colleges and universities of trade and management in foreign countries show that the main problem of the graduates is difficulty in communication and publication. This problem has not received enough at them in Iran, particularly in tourism. The specialists and service providers have difficulty with this issue too. Specially when they face people of other cultures. Then the type of cultures teaches us how to communicate. Consequently, training in verbal and non-verbal communication is very necessary in tourism industry. Among the ways of non-verbal communication, face, hands, type of voice (high, low, strength ... ) attraction, physical appearance and space between
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