Document Type : Research Paper

Authors

1 Assistant Professor of Sociology, Allameh Tabataba’i University, Tehran, Iran

2 M.A. in Youth Studies, Allameh Tabataba’i University, Tehran, Iran

Abstract

The South Korean film business has captured the imagination of many young people nowadays, which disturbs many parents. This research seeks to understand the experiences of fandom in young Iranian women from Korean series and its relationship with virtual space. The current qualitative case study research was conducted using thematic analysis and semi-structured interviews, and the data were analyzed using coding. Twenty-three young girls between the ages of 19 and 27 who live in various places in Iran and are members of fan pages on Telegram made up the present research participants.  Although many of them ascribed the start of their fandom to the period when popular Korean series were broadcast on TV, the results of this research confirm that their fandom is sustained thanks to the availability of virtual space. Furthermore, five main themes for the support of these young women were counted from their responses: a variety of genres in products, avoiding erotic scenes, fostering cultural similarities, teaching moral virtue, and attractive romances were among the reasons for their support.

Keywords

Main Subjects

 
Akbaritabar, A. (2013). A Study on the Effects of Scoial Media on the Life Style and Leisure Time of Youth. National Conference on Youth Life Style and Leisure Time.
Armaki, A (2007). Theories of Sociology, Tehran: Soroush
Arniza Devita Putri, Dalilah Adani (2021). The Influence of Movie Spoilers on social media Instagram Towards the (Decision to Watch South Korean Drama Shows: Study on SMA Negeri 42 Jakarta)
Assadzadeh, H. et. al. (2021). A Study of Virtual Fandom in the Instagram social media: Reasons and background (Case Study: Celebrity Fandom), Journal of Interdisciplinary Study of Communication and Media, 13.
Bichranlou, A. and Shams, M. (2021). Global-Local Fandom: An Analysis of Iranian Fan Pages of Global Sport Celebrities on Instagram. Society, Culture and Media, 10(40).
Canes, Daryll. Agapito, Benigno (2020). “A Study on The Elements that Affect Filipino Viewers' Preference Towards Korean Drama.”
Castells, M. (2006). The Power of Identity (The Information Age: Economy, Society and Culture, Volume II), Persian Translation by Chavoshian, H., Tehran: Tarhe Noe Publishing.
Doobo (2007). S, Korean Wave and Korean Women Television Viewers in Singapore. Asian Journal of Women’s Studies.
Dobo Shim (2008). The Growth of Korean Cultural Industries and the Korean Wave
Ejtehadi, M. and Kashefinia, V. (2019). A Sociological Study of Celebrity Culture Audience in Farsi Instagram, Journal of New Media, 20.
Elaskary, Mohamed (2018). “The Korean Wave in the Middle East: Past and Present” London: Journal of Open Innovation.
Giles, D. C. (2002). Para-social interaction: a review of the literature and a model for future research. Media Psychology, 4 (III), 279-305.
Haghpanah, H. (2016). The Effects of Celebrities on School Students, Case Study of Tehran District 2 School Students of Tebyan and Mofid, MA Thesis, University of Tehran.
Harris, D. (2014). Key Concepts in Leisure Studies, Persian Translation by Zokai, S., Tehran: Tisa Publishing.
Hills, Matt. (2019). “Introduction: Fandom from Cradle to Grave?” Journal of Fandom Studies, The, Volume 7, Issue 2, p. 87 – 92.
Horton, D. & Wohl, R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance.” Psychiatry, 19 (3) 215-30.
Jenkins, Henry. (2008). Convergence Culture: Where Old and New Media Collide
Jenkins, Henry. (2014). ‘Fandom Studies as I See It’ Journal of Fandom Studies, The, Volume 2, Issue 2, p. 89 – 109
Lee, Hyeri and Chae Myung-Su. (2017). The Application of Categorization and Stereotype Content Theories to Country-of-Origin Image: Vietnamese Perceptions towards Korean Wave
Lee, Sue Jin. (2011). Brands and The Korean Wave: The Seoul of Asia
Lourdes, Mateo. (2018). “K drama vs Filipino drama”
McLuhan, Marshall. (2016). Understanding Media and Culture: An Introduction to Mass Communication (Minnesota: University of Minnesota Libraries Publishing)
Mahdizadeh, M. (2010). Theories of Media: Common Thinking and Critical Perspectives, Tehran: Hamshahari Publishing
Osgerby, Bill. (2004). Youth Media (London: Routledge)
Putri, Arniza Devita, and Dalilah Adani. 2021. “The Influence of Movie Spoilers on Social Media Instagram Towards the Decision to Watch South Korean Drama Shows: Study on SMA Negeri 42 Jakarta”. Jurnal Mantik 5 (3):1494-`1497. https://iocscience.org/ejournal/index.php/mantik/article/view/1624.
Rahimpour, M. (2021). “Squid Game”: Was it the First Korean Series to Gain the Interests of Iranians?
Roll, Martin. (2018). Korean wave (Hallyu): The rise of Korea’s cultural economy & pop culture
Flick, Uwe. (2004). A Companion to Qualitative Research, Sage Publication.
Stebbins, Robert (2007). Serious Leisure. (London: Routledge).
- (2021) Leisure Lifestyles: Organizing Everyday Life for Fun and Fulfillment (‎Emerald Publishing).
Stever, G. S. (2017). Parasocial Theory: Concepts and Measures. The International Encyclopedia of Media Effects, 1–12.
Tefertiller, Alec C et al (2019) “Social Media Goes to the Movies: Fear of Missing Out, Social Capital, and Social Motivations of Cinema Attendance” (The University of Southern Mississippi) 2.
UNIVERSITY OF MINNESOTA LIBRARIES PUBLISHING EDITION (2016) Understanding Media and Culture.
Uwe Flick, Ernst von Kardorff and Ines Steinke (Sage Publication: 2004) A Companion to Qualitative Research.
Zokai, M.S. (2008). Youth and Virtual Leisure, Journal of Strategic Sport and Youth
Zokai, M.S. and Azizi, M. (2015). The Korean Wave in Iran: The Motives and Consequences of Iranian Interest in Korean Mainstream Culture, Journal of New Media, 1(3).
 
 
استناد به این مقاله: محمدی، فاطمه.، فرج‌زاده، طیبه. (1401). تجارب زنان جوان از تماشای سریال‌های کره جنوبی، فصلنامه علوم اجتماعی، 29(98)، 197-233.   DOI: 10.22054/qjss.2023.75228.2682
 Social sciences is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License...