mahdie hamzei; alireza hoseyni pakdehi; ali asghar kia
Volume 16, Issue 45 , August 2009, , Pages 25-61
Abstract
This article attempts to compare the function of four newspapers (Keyhan, Ettelaat, Etemad and Etemad melli) in addiction control. The method of research was content analysis and some of the variables considered in this stady were: the name of the newspaper story styles, story subjects, story nature, ...
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This article attempts to compare the function of four newspapers (Keyhan, Ettelaat, Etemad and Etemad melli) in addiction control. The method of research was content analysis and some of the variables considered in this stady were: the name of the newspaper story styles, story subjects, story nature, attitudes toward addiction, types of narcotics in the title and lead that were published and reflected in these newspapers. The theoretical bases of the study was agenda-setting theory and gatekeeping approach. To analyse and copmare the functionality of the above - mentioned newspapers, the article studied all related news and contents that were published in four newspapers (Keyhan, Ettelaat, Etemad and Etemad melli) during June 26, 2006- June 26, 2007. Using Chi Square (X2 for the analysis findings show that thee is a meaningful difference beween the dependent and independent variables.
hamid abdollahian; hiseyn hasani
Volume 16, Issue 47 , February 2009, , Pages 125-165
Abstract
The objective of this paper is to offer a study on the mechanism of representing Irano-Islamic discoursive elements in the Iranian TV commercial advertising. The problem dealt with in this paper pertains to the Iranian constitutional law that urges the national media to contribute to the development ...
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The objective of this paper is to offer a study on the mechanism of representing Irano-Islamic discoursive elements in the Iranian TV commercial advertising. The problem dealt with in this paper pertains to the Iranian constitutional law that urges the national media to contribute to the development of Irano-Islamic cultural codes. We treat the commercial advertisements as cultural texts and then we study and analyze them based on Rolan Barthes's semilogic approach. The primary findings of our analysis indicated that although these advertisements used religious and cultural symbols in their content in order to advertise commodities, they in fact used these symbols as an instrument to instigate the buying motif of their audience and did not contribute to development of religious teachings. The advertisements also used national symbols to construct motivating advertisements but these they were only used as slogans and clishe and not as a tools to improve national identity. Generally speaking, Iranian TV advertisements have not been successful in representing Irano-Islamic discourse and have not reached the targeted objectives made clear in constitution.
ali asghar kia
Volume 12, Issue 28.29 , May 2005, , Pages 239-271
Abstract
This study tries to show a comparative analysis of news and Pseudo News contents of Iran News Agency (IRNA) on related to women during years 1361, 1371 anc.I 1381. In this research, we try to show some of news and non news contents were published in IRNA on relatec.I women activities whom are large elements ...
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This study tries to show a comparative analysis of news and Pseudo News contents of Iran News Agency (IRNA) on related to women during years 1361, 1371 anc.I 1381. In this research, we try to show some of news and non news contents were published in IRNA on relatec.I women activities whom are large elements of Iran society that they are different in view of economy, cultural, social and geographical situations. The theoritical bases of this study have been based on Agenda Setting and Feminism theories. Also are examined the effects of these theories on selecting news and non-news contents on related women which it published in IRNA. Some of the important variables reviewed in this research including: are Subjects of contents, Nature of contents, Purposes and sizes of contents, and Functions of the contents that are published and reflected in IRNA. The method of research has been content analysis and statistical community was included 321 samples that are selected from both news and non news contents published by IRNA News Agency during three periods that are mentioned at the begining of the abstract. The results of this study show that offered varaiabls have seen significant relation with cultural, political and social conditions during three periods. Furthermore, the result of research shows that the quantity of news and non news contents has increased during three periods. In analysis of data descriptive statistics and statistical inference have been used.
