Volume 30 (2024)
Volume 29 (2023)
Volume 28 (2021)
Volume 27 (2020)
Volume 26 (2019)
Volume 25 (2018)
Volume 24 (2017)
Volume 23 (2016)
Volume 22 (2015)
Volume 21 (2015)
Volume 20 (2013)
Volume 19 (2012)
Volume 18 (2011)
Volume 17 (2010)
Volume 16 (2009)
Volume 15 (2008)
Volume 14 (2007)
Volume 13 (2006)
Volume 12 (2005)
Volume 11 (2004)
Volume 10 (2003)
Volume 9 (2002)
Volume 8 (2001)
Volume 7 (2001)
Volume 6 (1998)
Volume 5 (1997)
Volume 4 (1996)
Volume 3 (1995)
Volume 2 (1993)
Volume 1 (1992)
Keywords = رسانه
Number of Articles: 2
A Survey of Tourists, Attitude Concerning the Impact of the Advertizing Media On Travel Agencies
Volume 16, Issue 45 , August 2009, , Pages 63-92
Abstract
Advertisement as a dominant communicational factor in any organization plays a decisive role in the organization's success. MS pattern, which has been regarded as one of the most popular advertisement patterns, consist of five interrelated steps: I) goal definition, 2) budget allocation, 3) massage formulation, ... Read MoreCriticism In The Iranian Press
Volume 6, Issue 10 , August 1998, , Pages 17-46