Volume 30 (2024)
Volume 29 (2023)
Volume 28 (2021)
Volume 27 (2020)
Volume 26 (2019)
Volume 25 (2018)
Volume 24 (2017)
Volume 23 (2016)
Volume 22 (2015)
Volume 21 (2015)
Volume 20 (2013)
Volume 19 (2012)
Volume 18 (2011)
Volume 17 (2010)
Volume 16 (2009)
Volume 15 (2008)
Volume 14 (2007)
Volume 13 (2006)
Volume 12 (2005)
Volume 11 (2004)
Volume 10 (2003)
Volume 9 (2002)
Volume 8 (2001)
Volume 7 (2001)
Volume 6 (1998)
Volume 5 (1997)
Volume 4 (1996)
Volume 3 (1995)
Volume 2 (1993)
Volume 1 (1992)
Keywords = تبلیغات
Number of Articles: 3
A Survey of Tourists, Attitude Concerning the Impact of the Advertizing Media On Travel Agencies
Volume 16, Issue 45 , August 2009, , Pages 63-92
Abstract
Advertisement as a dominant communicational factor in any organization plays a decisive role in the organization's success. MS pattern, which has been regarded as one of the most popular advertisement patterns, consist of five interrelated steps: I) goal definition, 2) budget allocation, 3) massage formulation, ... Read MoreApplying Rolan Bartbes's Approach to Iranian TV Commercial Advertising: A Semiologic Analysis of Representing the Irano-Islamic Discourse
Volume 16, Issue 47 , February 2009, , Pages 125-165
Abstract
The objective of this paper is to offer a study on the mechanism of representing Irano-Islamic discoursive elements in the Iranian TV commercial advertising. The problem dealt with in this paper pertains to the Iranian constitutional law that urges the national media to contribute to the development ... Read MoreThe Pathology of Dominant Discourse in Commercial Advertising
Volume 13, Issue 33 , May 2006, , Pages 155-188